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Fumb Games

Try Now Tuesday: Fumb Games Leverages AppOnboard’s Instant App Creation Platform to Quickly Optimize Google Play Instant Apps

Together, Fumb Games and AppOnboard, worked to create a second version of a Google Play Instant app that was shorter and focused more on quick interactions that unlocked special zombies. Not only did the instant app’s completion rate increase, but it saw a nearly 50% increase in install rate (+48%) when compared to the original version.

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